About Us

It seems every website has an “About Us” section, but we’d rather talk about you, because frankly, that’s why we’re here.  HeartFire Brands exists to connect people with their passion.

A brand isn’t something you create, it’s something you uncover.  Our burning desire is to tap your emotional center, unlock that secret place where forgotten dreams are stored, and help uncover your powerful and unique God-given brand.  Your reason for being. Your gift.  Your heart, your song, and your story.

HeartFire Brands is a portfolio of integrated companies created to serve the Christian community.  Our hope is that by serving and helping you connect with your passion, you will in turn be empowered to serve others, and together we can realize our mission of “Setting Heart on Fire for Christ.”  In support of this pursuit, we’ve introduced “Best Practices for Life,” from healthiness to holiness, to equip, inform, inspire, and then unleash our community to excel in what we call the Six F’s: Faith, Family, Food, Fitness, Finance, and Function.

The Great Recession turned millions of lives upside down, and the lingering emotional and financial effects are deep, painful, and ongoing.  HeartFire Brands is committed to helping you decipher your God-given gifts, pursue your passion, get found, and realize the joy of doing what you were created to do. Find your HEART, find your FIRE, find your BRAND. If you’re a Misfit – join our Tribe.  If you’ve been punished for refusing to play office politics, check out Battered Leaders Anonymous.  We’ve also got unique communities for both Artisans and Craftsmen.  And if you’ve got a talent that you’d like to share, then check out our “Discover Me Channel” and show the world what you’ve got!

Our vision is to create a global Christian ecosystem focused on YOU – where YOU are the talent, YOU are the product, YOU bring the passion, and YOU get the visibility.  Our curated Christian community is designed as an online portal and platform for connecting buyers with sellers, missions with missionaries, charities with the charitable, dollars with daily deals, and people with their passions.

BIG PICTURE

The silent majority of God-fearing Americans are tired of being silent. We want to start a movement – like those slow-clap scenes in movies – that is contagious, authentic, and ultimately prompts people to applaud and say, “I’ve been waiting for someone with the courage to stand up and make a difference for Christ in America, in the world, and within the Christian community.  We’re on a crusade to make Christianity cool again, but to do that we need people – lots of them.  We need an army of believers, each serving in their own area of giftedness and passion, and all pulling in the same direction – which is why we’re asking you to join us.

Denominationalism has succeeded in splintering Christianity by continually focusing on our differences.  HeartFire Brands is a counter-cultural crusade going in the opposite direction, swimming upstream, and celebrating instead the many core foundational beliefs we share in common, establishing a caring and compassionate “Big Tent” within the Bible-based community, and bringing together a wholesome tribe of likeminded believers committed to “Setting Hearts on Fire for Christ.”

Steve Rucinski & Doug O’Bryon
HeartFire Brands, Co-Founders

(Click “Our Story” above to learn more)